Martell NFC refers to Martell's initiative to incorporate Near Field Communication (NFC) technology into its packaging. NFC technology allows consumers to interact with the product packaging using their smartphones or other NFC-enabled devices. Martell NFC represents Martell's commitment to innovation and enhancing the consumer experience through technology. By leveraging NFC technology, Martell aims to create immersive and engaging interactions that enrich the enjoyment of its cognac products and deepen the connection between the brand and its consumers.